May 25, 2021

Cultural Profiling: How Cultural Sensitivity will improve the right choice of Health Care Services

We are pleased to announce that the founders of caresocius AG, together with business lady Patricia von Papstein, have invented an unconventional culture profiling tool designed to improve selection criteria for healthcare services.

In the caresocius magazine we will present our thoughts and actions on this project during the coming months. We will start with a first compass to the world of cultural sensitvity to improve a holistic approach to medicine.

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Patricia von Papstein: A business lady, a clinical and organizational psychologist and an admirer of the arts and technology. Her expertise is about bringing the joy of paradoxical interventions and emotional contradictions to products and teams. Read more.

Mohammed Blal: As CEO of caresocius, he make it as mission to awaken the consciousness of people as patients so that they are empowered to request holistic care. He have a flair for Machine Learning based behavioral pattern analysis and found his inspiration between the Orient and the Occident. Read more. 


The challenge

Many originally analog services of daily routines have been digitized over the past two decades and are now easily bookable on on-line platforms via smart devices. Whether a health care treatment (Caresocius), a ride (Uber) or an accommodation (Airbnb) is needed, almost any product or service can be requested on people to people (P2P) on-line platforms.

We as professionals who recommend a service are called to care for a person' s desires and longings. In case of health treatment recommendations a highly cautious handling of the individual cultural sensitivity distinguishes expertise from ordinary advice. Building a tech-supported matching framework between health care seekers and health care providers is ahead of the curve if it includes culturally sensitive data evaluation.


Culture matters!


Culture influences the way how we imagine and perceive illness and health.

Cultural traditions and habits inhibit or encourage how we experience a health care environment.

Do you know? How long is an ill person willing to wait for a cure? Who is wanted at the patient´s side?

Culturally sensitive methods and tools will re-arrange the health care infrastructure and system in the next 20 years. They will make health treament better dosed and focussed. Especially during a collective health "transformation" the attention to cultural needs will enhance health care interventions - see the learnings from current Covid 19 pandemia treatment quality.


The "hot potatoes" of tech-based profiling

Through digitization, new players, applications, ways, and types of information are emerging in the healthcare market. Two particularly critical issues should be taken care of:

  • the constant flow of new health care applications and information tools;

Examples: The health care market undergoes a next wave of commercialization, away from traditional experts - see for instance on-line retailer Amazon becoming a trader of health care products.

  • the diverging degree of competence of health care seekers who deal with these new applications and tools.

Example: Patients of national health care infrastructures come from a variety of social backgrounds. Their approach to education, technology literracy, social status or religious beliefs extremely differs.


An escape strategy: focus on cultural sensivity...

The unequal distribution of access to health care opportunities is already well documented. Individuals with low incomes, low education, and lack of occupations with little decision-making latitude are significantly more often at risk of disease and mortality.

Here the service offer provided by caresocius AG will be different from typical services of health care match making. By aligning knowledge about cultural and personal preferences with medical needs we aim to provide tailored, holistic care.

The holistic perception of illness must for instance include how different cultures address the experience of pain. Here an example. Put on an “orient meets occident” lens!

Patients from the Middle East and North Africa report significantly higher levels of pain compared to European patients for physical problems and often name comparatively more pain-stricken body parts. In a case at the Heidelberg University Hospital, a patient from the Middle East had an anxiety attack because he was moved through an MRI tunnel for the first time while wearing a white coat. The patient had the suspicion that he was going to die because the white coat in his culture signals that he has been dressed for death.

Just a drastic example.

But, imagine, how many health care misunderstandings, diappointments and fears could be avoided. Providing culturally sensitive information and recommendation about health care treatments is therefore our goal.

In our next blog entry  we will explore the approach to being or feeling young in different cultures and how it influences health care awareness. Additionally we will introduce you to valuable findings: how does addressing unconventional talents in individuals and groups help to decipher culturally sensitive health care habits?

Who is Mo's co-creation partner Patricia von Papstein?

A business lady, a clinical and organizational psychologist and an admirer of the arts and technology. Her expertise is about bringing the joy of paradoxical interventions and emotional contradictions to products and teams. She has invented the concept of bliss personas and their opponents in order to identify and refine unconventional talents in business. Read more under: